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27 February 2023

Prytek Group appoints new Chief Marketing Officer

Prytek is pleased to announce the appointment of Matthew Morel as their new Chief Marketing Officer.  

Matthew has more than 23 years’ experience in strategic marketing, across the financial services, consulting, and communications sectors. He joins Prytek from Sanne Group plc, the global professional services alternatives business, where he was responsible for global strategic marketing and corporate communications. 

Matthew has extensive experience in delivering global marketing, brand and communications strategy, digital media and SEO strategy, as well as partnership strategy, deployment and tactical plans across many time zones and locations. Whilst at Sanne Group plc, Matthew also worked closely with the business’s executive directors to present the plc results twice a year in addition to the firm’s Annual Report to the market. 

Matthew is a full member and Chartered Marketer with the Chartered Institute of Marketing, from which he holds a Post-Graduate Diploma in Marketing. He also holds a degree in Marketing and Tourism. 

As Chief Marketing Officer, Matthew will work with all parts of the Prytek Group business in London, Cyprus, New York, Chicago, Miami and Singapore, as well its innovation and R&D centres in India and Israel. Matthew will also work closely with other business leaders from other group brands within the Prytek Group.  

Andrey Yashunsky, Chief Executive Officer of Prytek, commented:  

“We are delighted to welcome Matthew to Prytek. We are thrilled to have him onboard as our Chief Marketing Officer, a key role in the ongoing globalisation of our business. Matthew’s experience and expertise is a perfect fit with us and aligns extremely well with the strategies and processes we are developing here at Prytek as part of our exciting strategic vision. I look forward to working closely with him going forward.” 

Matthew Morel said about his appointment:  

“It is fantastic to be joining Prytek at such an exciting time in their journey. Prytek has only been around since 2017 but has seen impressive growth in its group businesses since then. I look forward to being part of this ongoing growth story and helping my new colleagues build a brand we are all proud of. I am also excited about supporting all the group business leaders as they continue to deliver success.” 

Notes to editors 

About Prytek Group 

Prytek is a multinational technology group that builds technologies and platforms that focus on delivering tech-enabled managed-services to a global client base focused in the financial services, cyber and tech education and human resources sectors. 

Prytek operates from its operations in London, Tel Aviv, Cyprus, New York, Chicago, Miami and Singapore. Through its Group businesses, Prytek engages more than 2,500 people around the world with each business headed and led by professional industry experts. 

Prytek creates integrated technology ecosystems that deliver turnkey solutions to their clients. The solutions are focused on state-of-the-art technologies that create operational efficiencies in their clients’ business operations.  

Clients include some of the largest global financial institutions, universities, enterprises and governments. 

For information, please contact: 

Matthew Morel 

Chief Marketing Officer